23 Oct Allen Finds Its Niche in Columbia’s Football Landscape
Benedict and Allen Find Their Niche in Columbia’s Football Landscape
Columbia, many would tell you, is a football town. Specifically, a college football town.
The lion’s share of that reputation, naturally, comes from the Capital City’s long association with the University of South Carolina’s football program. Even those who aren’t fans of the sport likely understand why the Gamecocks seize so much of the local conversation.
Seven Saturdays each fall, USC games are routinely played before crowds of 80,000 people in Williams-Brice Stadium, with potentially millions of folks watching at home across the nation, courtesy of the Southeastern Conference’s 15-year, $2.25 billion contract with ESPN. (The league also has a $55 million per year deal with CBS for weekly 3:30 p.m. Saturday football showdowns.) This is a city where few people seem to think twice about the fact that USC just spent $50 million on a new football operations building, just one small munition in the ever-escalating “arms race” that is major Division I college football.